At the start of the century, author Jeremy Rifkin released the book The Age of Access. He describes a new era in which the ownership of assets is no longer a winning strategy. Arguing that ownership of physical capital, once the heart of the industrial way of life, would become increasingly marginal to the economic process. Access, rather than ownership, would be all that mattered. We have certainly witnessed this in consumers. Many have transitioned from a purchase mentality to a subscription mindset. For many urban millennials, access to a car through a ride-sharing service is better than owning one.

This new era of access has taken hold in how companies approach IT. Businesses no longer need to own a datacenter. It only requires access to one. The latest technologies are now available to any company with an internet connection. On-premise datacenters, supported by large IT staffs are no longer an inherent advantage for large organizations. Value is obtained by the mere access to technology. The real value for business today is the ability to cultivate ideas and get them to market before the competition.

Cloud Computing and Digital Transformation

Throughout the world, companies are racing to complete their digital transformations. IDC states 40% of all technology spending through 2022 is being used to complete that commitment. Cloud computing makes it all possible. Early pioneers of cloud computing utilized cloud computing as a testing environment. They soon recognized the value and flexibility of cloud bursting. Extending the datacenter, the cloud serviced fluctuating workload demands. Today, companies are embracing the concepts of “cloud native” or “cloud first” to operate with the fullest power of the cloud.

For a startup organization, eliminating an on premise environment all together is now possible. By migrating services, resources and applications to the cloud, companies are attaining greater agility, scalability, redundancy and cost savings. The advantages of cloud computing are only expanding. Cisco predicts global cloud IP traffic will account for 95 percent of all data center traffic by 2021. In a survey of IT managers, Sada Systems, a Google Cloud Partner, 84 percent of those surveyed are using public cloud infrastructure as opposed to corporate data centers. SADA states, it’s not a matter of if an organization will transcend to the cloud; it’s a matter of when.

Choosing a Cloud Computing Provider

Like the automotive industry, there are three domestic primary players providing cloud-computing services; AWS (Amazon), Azure (Microsoft) and Google Cloud. AWS holds a larger market share than its other two competitors combined. Their platform is popular for small and medium size organizations. Companies competing with Amazon’s retail division are showing a reluctance for doing business with their competitor’s cloud service.

Azure is the #2 cloud computing service provider. Leveraging its existing market presence, Azure possesses a lion’s share of the large enterprise market. Azure is a logical “next step” for its Office 365 client base. While Azure is beginning to support open source platforms, it is still a Windows dominated ecosphere. Companies without a sizable windows presence may not feel comfortable in a Windows cloud. Which brings us to Google Cloud.

Google Cloud is on the Rise

Google Cloud is composed of G-Suite, the largest office suite competitor to Office 365, and the Google Cloud Platform (GCP). To create leverage, Google spent the last three years innovating and expanding G-Suite to compete with Office 365. In a recent Barron’s article, Deutsche Bank predicts GCP to grow 64% compounded annually through 2021.

Machine learning and AI are strong motivators migrating workloads to the cloud. Google is the natural leader of these technologies. ZDNet indicates Google has the deepest portfolio of machine learning technology. Forbes refers to Google’s AI Platform as the most comprehensive offering of the public cloud vendors. All of this makes sense when one considers its global network of intelligence-based services. These services power both the largest search engine and most popular navigational app in the world. Then there’s the cost factor. GCP leads in that area as well. GCP offers lower pricing than its two biggest competitors. Yes, Google Cloud currently resides at the rear of the 3-pack, but it is working its way to the top at a rapid pace.

Accelerate your Cloud Migration Assessments with Automation and a Service-First Migration Strategy.

Your datacenter was not completed overnight. Neither will your cloud migration. Applications and services you want to migrate do not work in isolation. In reality, your enterprise is comprised of an intricate mesh of dependencies. It is essential to obtain a service-centric view of your entire IT estate from a top down service level to plan move groups, cloud suitability, and your overall migration strategy. iQCloud enables organizations to accelerate cloud migration assessments while providing the data and insights needed to plan a service-first migration strategy with your critical business workflows in mind.